1440 minutes. No touch-ups. No smudging. The name is literal — this eyeliner is formulated to last exactly 1,440 minutes, which is 24 full hours. Not “all day if conditions are perfect,” but genuinely waterproof, transfer-proof, and smudge-proof wear that survives humidity, heat, and everything in between. Liquorice is the richest jet black in the range — one stroke, full intensity.
What it does
- TruGlide Technology gives the formula a smooth, buttery application that glides across the lash line without tugging, skipping, or requiring pressure — feels closer to liquid than traditional pencil
- Applies with a creamy, blendable texture for about 30 seconds, then locks down into a waterproof, transfer-proof, budge-proof, and smudge-proof finish
- Sharpen to a fine tip for a precise, defined line — or smudge within the 30-second window for a soft smoky effect
- Works on the lash line and waterline — ophthalmologist tested and suitable for sensitive eyes and contact lens wearers
Why people use it
- 24 hours of wear without touch-ups — genuinely holds through sweat, humidity, and a shower (oil-based remover needed for full removal)
- Vegan, cruelty-free, and formulated without BHT — a cleaner pencil liner without sacrificing performance
- Available in a wide range of shades including neutrals, colours, and metallics — not just the standard black and brown
- Works as eyeliner or eyeshadow — smudge out and blend for a diffused lid colour effect
What to know
- Apply primer to eyelids before use — oil breaks down the formula and reduces wear time significantly
- Blend or smudge immediately after drawing — once the 30-second window passes, the formula is locked and cannot be blended
- If the pencil feels too soft or difficult to sharpen cleanly, refrigerate for 10–15 minutes before use
- Requires an oil-based or dual-phase makeup remover for full removal
What to use it for
- All-day lash line definition that genuinely doesn’t need refreshing
- Waterline and tightlining with confidence — holds in the inner rim longer than most pencil liners
- Smoky eye looks that start crisp and blend soft
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